GLOBAL SPORTS BRANDS · INDIACYCLING / RUNNING / TRIATHLON / LIFESTYLE / COMBAT / FITNESS
The next chapter

A wider reach.
A stronger sporting connection.

Our ambition is to help more sporting brands connect with more of India’s athletes, enthusiasts and retail partners.

Future direction

Priorities for our next chapter.

01 / PRIORITY

A deeper brand portfolio

Explore complementary global and Indian brands across our sporting categories, with clear product strengths and a relevant sporting purpose.

02 / PRIORITY

Broader retail relationships

Explore relationships with more specialist retailers and regional sporting businesses, matching brand ranges to their customers and disciplines.

03 / PRIORITY

Stronger digital discovery

Develop clearer online brand stories, product information and category journeys so athletes and retailers can explore the portfolio with confidence.

04 / PRIORITY

Closer sporting communities

Explore opportunities with clubs, coaches, academies and event communities to help people understand the right gear for their sporting journey.

05 / PRIORITY

Better product education

Develop accessible information around fit, specifications, intended use, maintenance and the relevant support pathways for each brand.

06 / PRIORITY

Planning with partners

Discuss assortment, launch priorities, availability and feedback with brand and retail partners to support more informed growth decisions.

Our growth direction

From foundation to wider opportunity.

01 / Strengthen the foundation

Make the portfolio easier to discover.

  • Clearer category and brand information
  • More focused partner conversations
  • Better product education
02 / Explore expansion

Build the right relationships.

  • Relevant global and Indian brands
  • Specialist retail opportunities
  • Clubs, coaches and communities
03 / Develop together

Build a longer-term direction.

  • Partner-informed assortment planning
  • Stronger online brand discovery
  • Ongoing product and market feedback
An open invitation

Help shape
what comes next.

The next chapter is a conversation with brands, retailers and the sporting community. Tell us where your products could contribute and what a successful partnership would look like.